ANALISIS KINERJA PEGAWAI DALAM MEMBERIKAN PELAYANAN PRIMA PADA MASYARAKAT DI KECAMATAN PERBAUNGAN KABUPATEN SERDANG BEDAGAI

Abstrak

This study aims to determine the analysis of employee performance in providing excellent
service to the community in Perbaungan District, Serdang Bedagai Regency. This study uses
a SWOT approach, aims to determine the performance of employees in providing excellent
service to the community in Per baungan District, Serdang Bedagai Regency. The population
of this study was the Head of the Sub Sub-district Head, Employees and the Community of
Perbaungan District, Serdang Bedagai Regency, as many as 30 people. The analysis
technique used is SWOT analysis. From the results of the internal – external matrix obtained
from the total value of the weighting score on the improvement strategy, the internal factor is
worth 0.625, which means this value is the difference between strengths and weaknesses. And
for exte rnal factors it is worth 0.205, which means this value is the difference between
opportunities and threats, where the threat value is the same as the opportunity. Employee
Performance Analysis in Providing Excellent Service to the Community in Perbaungan
District, Serdang Bedagai Regency, is in quadrant I (Aggressive Strategy). The situation in
this increase is situation I, which is a situation where the strategy that must be taken in this
condition is to support an aggressive growth policy or growth orient ed strategy by taking
advantage of existing opportunities and the internal strengths of the sub sub-district office.