PROBLEMATICS OF DECREASING PRIVATE SCHOOLS (CASE STUDY IN MEDAN WOMEN PRIVATE HIGH SCHOOL AS A FAVORITE SCHOOL IN MEDAN CITY)

Abstract

This study aims to reveal the factors causing the decline of Medan Putri Private High School as a Favorite school in Medan city, to reveal what the local community considers choosing not to send their children to Medan Putri Private High School, to describe the efforts made by Medan Putri Private High School in addressing a decrease in the number of students from year to year. Data collection techniques are observation, interviews and documentation. The results showed that the cause of the resignation of the Medan Putri Private High School was due to the joining of PTP IX and PTP II so that it changed its name to PTPN II, the eviction of the Bata Military Police Dormitory, in 2010 Medan Putri, the eviction of housing by PT Kereta Api Indonesia (KAI), this eviction also caused the number of students attending the Medan Putri Private High School to continue to decline. Many teachers resigned, the quality of students declined, and the school environment was not safe. The consideration of the local community in choosing not to send their children to the Medan Putri Private High School is because the local community has seen first hand how the development of the Medan Putri Private High School is so they understand how the quality of the school is, not only that the public's trust in the school has decreased. Efforts made by the Medan Putri Private High School in responding to the decline in the number of students over the years were by implementing a "pick up the ball" strategy by visiting students at school and distributing brochures and door to door to student homes, offering cheaper school fees by giving a 50% discount. %, repairing school facilities by repainting the school building, arranging the garden in front of the school

Keywords: Setbacks, Quality, Loss of Public Trust