PENDAMPINGAN PENINGKATAN PEMASARAN MENGGUNAKAN MEDIA SOSIAL PADA USAHA KHAS MINANGKABAU BATIK TANAH LIEK DI WORHSHOP BATIK TANAH LIEK AYESHA PENINGKATAN PEMASARAN MENGGUNAKAN MEDIA SOSIAL

Abstract

The Community Partnership Program at Rumah kain dan batik Ayesha Collection has been successfully implemented. The focus of the PKM activities was on marketing batik. The results of marketing training using social media revealed that before the program, 71.43% of participants had a low level of knowledge. However, after the training, the reduction was 14.29% for respondents who had a low level of expertise. Implementing the marketing strategy led to a significant increase in followers and interactions on the Batik Tanah Liek Ayesha Collection social media account by 50%. Notably, sales through Instagram and Facebook accounted for 20% of total sales in one month after the implementation of the new marketing strategy. The success of the program is evident, and it is hoped that the optimization of marketing with social media will continue to have a positive impact on the Tanah Liek batik business.

Keywords:  Batik Tanah Liek; Minangkabau; Sumatera Barat; Marketing; Social Media