Strengthening Entrepreneurship Through Canvas Model Business Analysis to Increase Economic Independence in the Nahdlatul Ulama Student Association (IPNU) Bantarsari District, Cilacap Regency

Abstract

Entrepreneurship education for students is important and needs serious attention. One of the student organizations that has started entrepreneurship is IPNU Bantarsari District, which utilizes social media platforms Instagram and Facebook as a means to market products such as t-shirts, border caps, prayer beads, and bracelets. The condition of IPNU Bantarsari District still has limitations in terms of business knowledge, managerial skills, especially in the utilization of digital marketing. Business Model Canvas (BMC) provides a structured and comprehensive framework to describe the key elements of a business, including customer segments, value propositions, distribution channels, and key resources. This analysis delves into the partners' desire to care about the introduction, interest, and development of digital business. Its use is not just as a tool, but as a holistic approach that guides entrepreneurs in designing, implementing, and managing their businesses. This community service activity aims to promote more creative and innovative business marketing, as an effort to enhance potential and independence. The provision of assets in the form of screen printing press equipment and supporting production materials is a support from the Beginner Community Empowerment program as a proper step to address production issues. The solution to the partner's business problem in determining consumer segments and marketing products becomes easier to address with socialization, training, and technology transfer.