PEMBINAAN JIWA WIRAUSAHA DAN DIGITALISASI PEMASARAN SEBAGAI BENTUK PEMBEKALAN DUNIA USAHA INDUSTRI PADA ANAK ASUH LKSA PUTERI AISYIYAH SLAWI

Abstract

Technological progress is inevitable in today's world, because technological progress goes hand in hand with scientific progress. Technological progress also provides many benefits for progress in community life. Entrepreneurship is a creative and innovative thought in which the creative process is carried out by those who dare to move forward, who think to create something new, who have an entrepreneurial spirit and the qualities they have. Digital marketing is the marketing of goods or services using technology through digital media or the internet. Digital media can be in the form of websites, emails, blogs or social media. The difference between digital marketing and traditional marketing is that there are different approaches or marketing methods and the use of different technologies based on digitalization. The implementation method in this community service activity is in accordance with the problems faced by partners, namely how entrepreneurial activities can be sustainable and not stop. The material presented in this activity consists of what is entrepreneurship, how to have an entrepreneurial spirit, digital marketing training and entrepreneurship training. From the results of these activities, there are benefits, namely increasing knowledge and experience for participants. In addition, with the existence of community service activities about entrepreneurship, the motivation of participants afterward increased. So, with the increasing knowledge gained and the motivation conveyed, it is hoped that this activity will be able to make participants have the spirit of entrepreneurship.